Hartmanns/corporate identity

This work the color associations and the subtlety really felt great in this work.

Hartmanns
Client: Hartmanns
Date: 2013
Assignment: Identity
Hartmanns is a catalyst within the modern-day job market. Through recruitment, consultancy, supply of staff, newplacement and outsourcing, Hartmanns is working to help create success in peoples work life.

Based on an existing logo, Re-public has developed a new, modern and distinct visual identity for Hartmanns, reflecting the company's values and high level of professionalism.

The design solution highlights the otherwise ordinary colon symbol in the company name, as the primary expressive element of identity – and elevates it into a symbol, a graphic pattern, an effect layer and super graphics. In this way, the identity becomes the sum of all its elements, rather than merely being defined by a simple logo.

The graphics are supported by a contemporary typeface and distinct use of typography, that is very straightforward and open in its visual apperance – but at the same time also strong and with a bit of an edge, giving it a more interesting visual expression.

The comprehensive design system provides Hartmanns with a professional and easily recognizable platform, across various media and formats. The identity is present in all aspects of business communications – from the smallest details in layout and typography, to accurate color coding on signage and the quality of the office paper stock.

dreimaderlaus

 This time I wanted to share an editorial photography work. I really found it interesting,and an uncommon                             perpective to editorial design.

Susanne Bisovsky  /  haute couture 2013  /  MITGIFT  /  Dreimäderlhaus

Nike Flyknit Lunar 1 Campaign

This week I wanted to share an amazing campaign nike had done for it's new products. From photography to modelling, the from their showcase designs to event designs, I believe everything is very well thought and well done. I really loved the visuals with ropes and the shop windows. And the visuals for the event. This work I totally adored: 

Hero image and logotype(though I hate feet and that looked a little repulsive in the thought of shoe image again the representation is amazing)

Product image details.

Custom knit typography

Knit running mannequins

Retail window

In store experience

Running event utilizing knit-like motion graphics

Limited edition packaging

The real product

Corporate identitiy implications on transportation(cars)

This week I want to talk about and show some examples of corporate id implications on cars&trucks. Because that our assignment this week is achieving this challenge, I've started looking up several examples of it, some I get some I didn't. 

The first one is a brand that is about corporate identity development; Driven Marketing:

 The other one is called Pitted Cherries aimed clean and minimalist corporate design:

The third one is a brand called eco clean:

Another interesting one is Voscast's(audio streaming provider) corporate identity:

And last but not least is AIgruppen's custom made car:

Some recent editorial works

While surfing the internet, I found some clever editorial works that some were used as the covers. They may be examples of out of the box process:

Time Magazine

My first cover art for Time. For a Jeffrey Sachs article about the great division in American spending.

I wasn't sure if Time would like the idea of the cover appearing as if it had been slashed in half, as it basically

rips through the identity. Thankfully, they loved it.

Money Magazine

Art for article about saving for retirement

Wired Magazine

Art for an article about the overlords of open sourcing

Wired Magazine

Art for an article about ugly robots

Wired Magazine

Art for an article about transparency

Fast Company Magazine

Art for an article about the business of water

Wired

Article: How To Spot The Future (Invisible Bulb)

The New York Times

Article: Don't Indulge. Be Happy.

Wired

Article: Abundant natural gas and oil are putting the kibosh on clean energy

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