I always thought I would make my living and catch my dreams in music sector. I started playing piano when I was very little, took singing-opera lessons over 5 years, been on stage lots of times and after not a very happy one year experience in the concervatoire, I've decided that being on stage wasn't the thing I have always looked for. I wanted to create new things, design what I'm finding beautiful all over again. And I left everything behind that I was prepared for all these 11 years and I started chasing a thing that I had never been familiar of until recently, the design world. To study 'sound design' and more passionately 'audiovisual design' I had to start over to teach myself the visual language. It's like learning to play a whole new instrument which works in collaboration with our eyes and brains, that most of the people generally not aware of having it during their life times, and understand the real logic behind what is visually beautiful. And understanding that is a hard task for a beginner like me, like trying to learn a new language, I have to go step by step. And most of all, to be able to create the beauty, first I have to learn appreciating the beauty.
That's why in my first post I chose this work of Xavier Villar, because this work was not an corporate identitt in the first place it was his journey like I imagine. It's a work that the artist interactively uses his experience to create his work. And the more his journey matures the more meaningful his work becomes. Maybe I'm not yet to criticize the typeface and design he create but I loved the conceptual soul in his work that's why I wanted to share.The work is called "A 2783 km long dream" and it identifies the designers journey from Barcelona to live in Stockholm. 2783 km is the distance that from his house in Barcelona to Stockholm. It's logo is interactable, that it's not readable on it's own, you have to draw a line to make it legible. And this line becomes his journey.
