Brand identity

Since we are now dealing with brand identity and co-products, I've searched for som brand identitiy works. And these are the ones I like, because their message is clear coherent with their product and they have a subtle beauty. Even in the case of cheesy candle bind, it looks incredibly simple and beautiful.

• The Makery
  A naming & branding project for a creative consultancy with a primary focus on hand-crafted models.
  
  

  
  
• The Makery is a creative consultancy with a primary focus on hand-crafted models, installation design and art direction. Apart from commercial projects, The Makery endeavours to be a provider of workshops for students in a bid to spur creativity within local youths.
  
  As a company that engages in a multitude of services, the challenge was to create a name and a modern, attractive & versatile identity that would do two things:
  
  1. Be muted enough to be applied over a portfolio of works with varied art directions and not steal attention, and yet be strong enough to stand on its own,
  2. Allude to its primary emphasis on craft, and yet avoid the common direction that other entities revolving craft would commonly take - no explicit usage of scissors, papercuts, paint, glue & so on.
  
  By working closely with the client, we arrived at The Makery: When one thinks of a bakery, one pictures oven-baked pastries lovingly prepared by hand. The Makery, on the other hand, produces stunning pieces of hand-crafted art.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  and I believe a really genious one TRAVALENT:
  
  
  
  
  
  Cutting edge technology was used to extract a single tetrahedral cell from a tetrahedral pyramid. After prolonged experiments with multiplication and mutation of the cell, the Trivalent pattern was finally created.
  
  With the help of precise analysis mechanisms and data mining techniques, the pattern was further developed and perfected into what we have today in front of us.
  
  
  
  The logo is adapted for all sizes, keeping the distinct pattern and colors.