This week I wanted to share an amazing campaign nike had done for it's new products. From photography to modelling, the from their showcase designs to event designs, I believe everything is very well thought and well done. I really loved the visuals with ropes and the shop windows. And the visuals for the event. This work I totally adored:
Hero image and logotype(though I hate feet and that looked a little repulsive in the thought of shoe image again the representation is amazing)
Product image details.
Custom knit typography
Knit running mannequins
Retail window
In store experience
Running event utilizing knit-like motion graphics
Limited edition packaging
The real product
