PUF! Festival-Brand identity

This  week I want to share a brand identity about a totally fun subject, a Festival organization called Puf!. Though their images look a little bit kitch, again it looks so interactive and entertaining. It's like a toy brand, totally speaks the joy they aim for their product. In the case of type face, i don't want to comment about it's type design but it looks nearly like notation. I can at least say it speaks to me by its circular or strict lined forms. Here: